Senior VP & Chief of Blogging Direction
Posted in Brand, Web 2.0
AdAge recently reported about chief bloggers being a new trend with corporates. Does your company need a Chief Blogger?
To start with; “Chief Blogger” is a wanky title. Hiring someone to blog is essentially the same as hiring someone to manage PR which defeats the purpose of blogging in the first place.
The best thing I’ve seen in company blogs is the passion that comes out of them. Google has their geeky engineers talking directly to other geeks. We love it. It’s not someone blogging trying to manage the brand; it’s the Google engineers being the brand. Sure the chief blogger could be passionate and be a part of the company, but he/she would still be out of the front-line where sometimes the best insight comes from.
It’s best when people are talking to people.