Joel Pinkham

This is one of the best quotes I’ve read for a while:

The basic point about the web is that it is not an advertising medium. The web is not a selling medium; it is a buying medium. It is user controlled, so the user controls, the user experiences.

This comes from Jakob Nielsen, the godfather of web usability. While I definitely think he’s taking a bit far, he does make a very good point and gives marketers something to think about.

I think advertising has it’s place on the internet, so long as you actually have something that adds value to the users and isn’t too intrusive. This is why search marketing is so effective. It adds value to the user by giving them extra solutions for their problem they are looking to solve. It isn’t intrusive and doesn’t distract the user from their goal.

Tags: jakob nielsen, online advertising, Search Marketing, Usability

This entry was posted on Wednesday, March 19th, 2008 at 10:24 am and is filed under Advertising, Media, Search Marketing, Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.