Joel Pinkham

It’s as bad as the kid in school who writes a speach about speaches, so I apologise in advance for blogging about blogging.

I’m soon going to attempt to get a number of blogs setup at work – but of course I’m going to face challenges getting people into it. I’m confident I can make it work, but if I’m slack myself – how do I expect others to get into it?

There’s one reason why I’m slack. I started the blog to help myself get a job. I got a job, I stopped. Which leads me to the conclusion:

To be motivated to blog – you need to get something out of it in the short term.

It’s easy to say you get the best out of it in the long term – but it’s much easier said than done.

AdAge recently reported about chief bloggers being a new trend with corporates. Does your company need a Chief Blogger?

To start with; “Chief Blogger” is a wanky title. Hiring someone to blog is essentially the same as hiring someone to manage PR which defeats the purpose of blogging in the first place.

The best thing I’ve seen in company blogs is the passion that comes out of them. Google has their geeky engineers talking directly to other geeks. We love it. It’s not someone blogging trying to manage the brand; it’s the Google engineers being the brand. Sure the chief blogger could be passionate and be a part of the company, but he/she would still be out of the front-line where sometimes the best insight comes from.

It’s best when people are talking to people.