Joel Pinkham

Integrated Marketing Communications: one of those terms that marketing people throw around but are usually too lazy or in too big of a company to actually do it properly. This safety video is one of the best examples of integrated marketing I’ve ever seen.

The video ties in with their latest ad campaign and strongly communicates the positioning to an extremely captive audience, we weren’t escaping anywhere.

Extremely captivating, you can’t take your eyes off it. Although supposedly no 2 planes are the same, every single safety video is. This video however, is memorable and stands out from the boring stuff we’re used to while impatiently waiting to take off and reach our destination.

5.3 million views on YouTube so far, obviously others feel the same way as me.